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GoHighLevel vs. Kartra
IN-DEPTH COMPARISON
This GoHighLevel vs. Kartra comparison aims to help you find the best solution for your online business by comparing both tools side by side.
GoHighLevel and Kartra both come highly recommended for creating sales funnels, automating email campaigns, and managing your business.
While Kartra is an all-in-one system for quickly creating, marketing, and launching your online business, GoHighLevel is the new kid on the block marketing platform with a value proposition to help agencies and marketers get more leads and customers.
This post will be helpful if you’re attempting to compare Kartra and GoHighLevel to determine which will be best for your business and provide the best value for your time and money.
GoHighLevel is an all-in-one sales and marketing platform that provides agencies and marketers with the tools, support, and resources they need to succeed online. Meanwhile, Kartra is a comprehensive marketing platform that gives you everything you need to sell more digital products.
Take a look at the table below to see the side-by-side comparison of the two platforms.
| GoHighLevel | Kartra |
|---|---|
| What exactly is GoHighLevel? GoHighLevel is an all-in-one marketing automation platform designed for marketing agencies to generate leads, nurture them, and convert them into repeat customers from a single dashboard. The platform includes a plethora of useful tools for managing your agency from a single location. | What exactly is Kartra? Kartra is a complete online marketing platform designed for entrepreneurs and online business owners that includes a variety of tools for building sales funnels, running email campaigns, and automating your entire online business from a single location. Genesis Digital owns the platform. |
| Who is GoHighLevel intended for? GoHighLevel is a SaaS product designed for agencies. The platform provides many valuable tools and functionality for managing your marketing agency. Say goodbye to duct-taping multiple individual devices to run your agency with GoHighLevel. According to them, you will be able to replace dozens of tools, including ClickFunnels, Mailchimp, Teachable, WordPress, Pipeline, Calendly Hubspot, SalesForce, Woodpecker, and many others. | Who is Kartra designed for? Kartra is for solopreneurs, authors, digital product owners, and course creators who want an all-in-one system to minimize tool “clutter.” While it’s a steep price point for most newcomers to online business, you should theoretically be able to save money by using Kartra if you’re already using other tools like CRMs, email marketing systems, membership sites, and more. Kartra allows you to abandon all of that and concentrate on a single platform. |
| What is the price for GoHighLevel? Pricing for GoHighLevel ranges from $97 to $297 per month. Agency Starter Plan – $97/month – create a single account for your client or agency and get access to all tools. Agency Unlimited Plan – $297/month – allows you to create an unlimited number of sub-accounts for your clients and other businesses. Upgrade to White Label Mobile App + Custom Zap – $497/mo – white-label your custom mobile app, custom zap, and add your agency’s branding. | What is the price of Kartra? Kartra’s pricing ranges from $99 to $499 per month. Starter Plan – $99/mo – The “Kartra Starter Plan” includes all features except Kartra Agency, but it restricts traffic, leads, domains, and features. Silver, Gold, and Platinum Plans range from $199 to $499 per month. The higher-tier Kartra plans include Kartra agency, unlimited pages, products, membership sites, and funnels. Each plan provides more leads, domains, and emails per month. Kartra Annual Discount: When you pay annually with Kartra, you save 25% off any Kartra plan. |
| GoHighLevel Integrations GoHighLevel only connects to a few third-party tools natively, but it has a functional Zapier integration that lets you incorporate your favorite third-party apps seamlessly. | Kartra Integrations Because Kartra intends to replace your email marketing platform, the absence of email system integrations makes sense. Instead, they integrate with SMTPs and Zapier, so you shouldn’t have any trouble using your autoresponder. |
| GoHighLevel Affiliate Program Yes. Every customer you refer earns a 40% monthly recurring commission through the GoHighLevel affiliate program. | Kartra Affiliate Program Yes. Once approved, you will promote any Kartra product and a marketplace of other products. Affiliate commissions differ depending on the product. |
Which Is the Best Sales Funnel?
GoHighLevel
GoHighLevel includes a drag-and-drop page builder that allows you to create mobile-responsive sales funnels (and landing pages) that convert visitors to your agency. The builder assists you in building your pages section by section, and you can save each section as a template for future use.
The funnel builder displays analytics for each sale funnel created. You can also easily add custom SEO meta tags and a live-chat widget to your funnels. Additionally, you can effortlessly connect the built-in forms, booking calendar and even import and share sales funnels from ClickFunnels directly into GoHighLevel. It is helpful if you’ll work for clients with similar landing page requirements.
Kartra
Meanwhile, Kartra includes a powerful funnel and campaign builder that allows you to quickly create and launch automated sales funnels. In Kartra’s drag-and-drop page builder, you can create multiple pages and connect them in a funnel flow. And that isn’t all.
Kartra also offers ready-to-use plug-and-play funnels and campaigns for your online business. This collection of pre-built funnels and campaigns has been battle-tested by top marketers.
You get to use them for free in your business and profit from them. In addition, Kartra allows you to connect your funnels to the email marketing and automation system, allowing you to run automated email campaigns and maximize conversions for your business.
Which has the Best Email Marketing & Automation?
GoHighLevel provides a tool called Campaigns for email marketing and automation. It is where you run your email campaigns and engage with your contacts via multiple channels such as email and SMS.
Using GoHighLevel to automate your messages is a simple process. You can set a time interval to send your marketing messages using the tool.
Furthermore, you can create “if or when” conditions that allow the system to automatically take action on a lead if it meets the conditions you set.
The “next campaign” feature on GoHighLevel is one of our favorite features. This feature redirect leads from an underperforming campaign series to another nurturing campaign.
By enabling the “stop on response” feature, GoHighLevel allows you to set goals and automatically terminates an automation sequence once your meet your goal.
Smart Lists in GoHighLevel allow you to segment your contact lists for organization dynamically and run targeted automation campaigns to specific segments of your list.
Kartra, on the other hand, includes an email marketing and automation component for engaging your audience via email. It contains a world-class email platform for providing exceptional results with more clicks.
In the Kartra drag-and-drop builder, there are many great email templates and sections from which to construct your emails. You can intelligently personalize your emails and split-test your email subject line and content to maximize conversions.
When it comes to automation, Kartra can also create an “if and then” automation that instructs the system to conduct specific scenarios based on your audience’s behavior.
For example, you can mandate the system to automatically send a follow-up email message to contacts who did not open the previous email. Furthermore, Kartra allows you to incorporate advanced email sequences into your campaign and tag your leads for effective segmentation as they progress through your funnel and campaign.
Kartra also provides detailed email analytics to help you understand how you’re doing with your campaigns. You can view real-time statistics for email sends, opens, link clicks, sales, and more.
Which Is Better for Online Courses and a Membership Area?
GoHighLevel offers you the capability to design membership areas and build a thriving community for your agency or clients.
You get a membership platform and a full-featured online course management tool to build and manage your online courses. This feature includes unrestricted video hosting and unrestricted users and products.
With GoHighLevel’s membership area, you can sell or give-away online courses to your clients or agency!
Kartra Memberships enables you to provide your customers with comprehensive learning and community experience. According to their website, this feature will replace Kajabi, Teachable, Thinkific, Podia, BuilderAll, and others.
They created Kartra Memberships to assist you in delivering your online content to your target audience. The user-friendly tool is fully featured and provides flexibility for creating a content directory, private community, and an online course.
You get a drag-and-drop interface to construct your memberships efficiently. If you don’t want to create from scratch, you can customize beautiful, well-designed templates.
Whether video, audio, text, or a mix of all, uploading your content files is pretty easy in Kartra Memberships. The tool makes it easy to systematize your lessons using categories and sub-categories, drip your content over time, track your student’s progress, and define multiple access levels.
Which is the best value for money?
Kartra has four pricing tiers, each with a different set of features. They generously give you a 14-day $1 trial to try the platform.
After your trial period expires, you must upgrade to one of their four monthly pricing tiers, including Starter for $99, Silver for $199, Gold for $299, and Platinum for $499.
One advantage is that if you pay for your plan yearly, you can save up to 25%. Kartra allows you to switch plans, cancel your plan at any time, and take advantage of a 30-day money-back guarantee if the platform does not meet your expectations.
GoHighLevel, on the other hand, provides only two pricing plans to help you grow your agency.
The Agency Starter plan costs $97 per month, and the Agency Unlimited Account costs $297 per month. There is a 14-day free trial duration but no annual discount.
So to answer the question: Which is the best value for money? For sales teams, agencies, and local businesses, GoHighLevel is the best value. Meanwhile, Kartra is the best value for digital product owners, membership site owners, and more.
Which one should you choose?
In a nutshell, GoHighLevel and Kartra are both great platforms for building a stable, profitable online business, and their functionality is very similar.
Whether you’re running an agency, selling digital products, creating sales funnels, or creating online courses, both platforms have the right mix of tools to help you manage your online business.
Kartra is an all-in-one digital marketing platform with various tools for creating sales funnels, managing campaigns and selling online. GoHighLevel, on the other hand, aims to provide agency owners with the tools and resources they need to increase sales and grow their online business.
So, if you’re trying to figure out which tool is best for your company, here’s how to do it:
GoHighLevel is an all-in-one marketing automation platform designed to help digital agencies, local businesses, B2B businesses, and others succeed online. It includes the necessary tools and resources for a digital agency to acquire clients and manage a high-touch sales process.
If you run a digital agency and provide solutions to local businesses, this platform is for you.
Furthermore, it is simple to use and will save you time and money by allowing you to run your agency from a single location and replacing a variety of other tools.
Kartra is a one-stop marketing solution. You get sales funnels, memberships, payment, email marketing, landing pages, affiliate management, online courses, a calendar, and much more.
It’s an excellent fit for anyone running online courses, e-commerce, or digital products business, among other things.
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